Logo & Website Makeover: Heat & Cool
Heat & Cool was looking to update their brand and bring it into the modern e-commerce landscape, but wanted to honor the past with a retro feel. We got the opportunity to redesign the logo and website while Classy Llama did the website development work. Building trust with the online shopper was a key objective, so we focused on using good design principles to build that trust. It was also crucial to make sure the experience was as easy as possible—especially important when buying something as major as a new air conditioning system online.
We’ll claim this one as a design success! That’s a bit of a brag, but embroider that logo on a nice company shirt—we’d wear it.