After a reformulation and packaging redesign, Modern Table approached us for a new website and social media strategy to help launch their new complete protein pasta. We planned, designed, and developed the website with a mobile-first mentality and an easy online shopping experience. Social media, retargeting and SEO were used as the main driver of website traffic and conversions.
The social media strategy started with a series of ad tests to hone in on the right audience targets while optimizing for best performing images, content, demographic interests, and placement. Using the audience insights, we implemented a social content strategy which resulted in 10% growth in online sales, 65% increased engagement rate, 32% Instagram and 17% Facebook follower growth over a 4 month period.
The brand has continued to evolve and grow as we test, learn and adjust.