When branding a company, it can be difficult to focus your “voice” to speak to a specific audience. You think everyone needs to know about your company or product—and maybe they do, but trying to appeal to everyone can often water down your messaging. We like to explain it to our clients this way…Windex may have a lot of uses, but they only advertise that they clean glass. Focusing on particular messaging to a specific audience can be very effective.
Watch this video from Marie Forleo. She does a great job of explaining the power of focused branding by using the brand Poo-Pourri as an example. (Enter poo joke here.)