Coffee Bags for Morning Day’s Bad Ass Beans

Capturing the vision for a groovier brand, these coffee bags helped set the tone for our continued work with Morning Day Cafe. Inspiration struck when we saw the owner, Miranda Barchers, beloved tattoo of a coffee plant tattoo. We combined her love of personified food and her tattoo to hand draw these bags.


Morning Day Cafe sketches


Morning Day Cafe sketch

After a couple concepts that included quirkier cherries and groovy letters, we landed on a design that had the right balance of fun and professional. Below are some of the cherries from our sketches, each complete with their own personality. Which one is your favorite?


Coffee Cherries


Morning Day Cafe coffee bags


Morning Day Cafe web store

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